According to a Reuters report published on March 6, China is the world's largest market for alcoholic products. Currently, imported spirits account for only about 3% of national consumption. Western alcohol producers are targeting the market potential brought by young Chinese consumers and hope to increase sales of whisky and brandy. However, breaking the dominance of baijiu producers in China is very difficult.
The Dominance of Baijiu 白酒 in China
The Dominance of Baijiu 白酒 in China
The Dominance of Baijiu 白酒 in China
According to a Reuters report published on March 6, China is the world's largest market for alcoholic products. Currently, imported spirits account for only about 3% of national consumption. Western alcohol producers are targeting the market potential brought by young Chinese consumers and hope to increase sales of whisky and brandy. However, breaking the dominance of baijiu producers in China is very difficult.